Photo: Variety
Harnessing both advertising and social media, NBC will allow Lexus to run a live commercial during two breaks.
The first one will ask viewers to come up with interesting ideas for an IS model ad. Then, towards the end of Thursday’s “Fallon” show, a new commercial will be broadcasted, featuring an improv performance by the comedians based on viewers’ suggestions on Twitter, Facebook, Instagram and Tumblr.
The idea is to transform a boring and unwanted TV ad into a more exciting and involving experience. NBC is known for such interactive ads made in the past for brands like Home Depot and Procter & Gamble.
Read the full story here at Variety
The idea is to transform a boring and unwanted TV ad into a more exciting and involving experience. NBC is known for such interactive ads made in the past for brands like Home Depot and Procter & Gamble.
Read the full story here at Variety
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