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Limited Edition Hart Luck Bell Custom 500 Helmet Celebrates the 75th Sturgis Motorcycle Rally

Bell Helmets and Carey Hart have closed a multi-year deal to have Hart as an official Bell ambassador. Carey Hart and his Hart Luck Brand will also design special edition, one-off designs for limited series of helmets, like this one that celebrates the 75th anniversary of the Sturgis motorcycle rally.
Limited Edition Hart Luck Bell Custom 500 12 photos
Limited Edition Hart Luck Bell Custom 500Limited Edition Hart Luck Bell Custom 500Limited Edition Hart Luck Bell Custom 500Limited Edition Hart Luck Bell Custom 500Limited Edition Hart Luck Bell Custom 500Limited Edition Hart Luck Bell Custom 500Limited Edition Hart Luck Bell Custom 500Limited Edition Hart Luck Bell Custom 500Limited Edition Hart Luck Bell Custom 500Limited Edition Hart Luck Bell Custom 500Limited Edition Hart Luck Bell Custom 500
This helmet is the very first product resulting from this collaboration. Carey Hart came up with the primary design, the left Airtrix' Chris Wood, an older collaborator of Bell's work his airbrush magic on the Custom 500.

A motorcycling icon and a legend in freestyle motocross, Hart is also a huge custom bike enthusiast. He says that becoming an official partner of Bell helmets is an honor for him and a great opportunity to deliver more exceptional additions to Bell's line-up in the future.The Hart Luck Bell Custom 500 helmet is only available through J&P Cycles
There’s no brand that is more core and authentic to our industry than Bell, and I’m honored and excited to officially be collaborating with the company. I only get involved with brands that I truly believe in. I have been a fan of Bell for a long time, and that makes this partnership extra special to me,” Hart adds.

Chris Sackett, Bell Helmets Vice President is equally enthusiastic: “We’re extremely proud of this partnership with Carey – a true legend in freestyle motocross and someone who represents the true spirit of Bell’s democratic nature. Carey is a true motorcyclist and his love for motorcycles does not stop at motocross. We see Carey just as much as a custom bike enthusiast as we do a freestyle motocross rider and co-owner of the RCH Supercross/Motocross team. He absolutely nailed it with the graphic he designed for this Sturgis commemorative helmet, and we can’t wait to see what he comes up with next."


This limited edition helmet will only be sold online through jpcycles.com but can be bought at Sturgis, too, at the J&P Cycles booth, while supplies last.

The fact that Carey Hart is a celebrity and is also married to a celebrity like Pink doesn't mean that the Bell helmets proudly displaying the Hart Luck insignia must break the bank.

Bell sells the Hart Luck Bell Custom 500 for a nickel under $200 (€181). The fiberglass shell lid is DOT-approved and weighs 1200 grams (2.65 lbs).

 
 
 
 
 

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