As the film making industry has evolved so much, even those 30 second television ads now have to be artistic or mind-blowing in some special way.
And Lexus commercials are the best example to give, all of them now combining fashion with a cool weirdness and special effects.
The latest one we’ve stumbled upon targets the 2013 Lexus GS and it is probably running already in Japan.
What’s special with this one? Probably its lighting setup, with the film makers spraying fluorescent paint over the whole car and lighting the scenes with black light.
The effect is awesome and you should definitely check it out bellow. Also, don’t forget to watch the second clip with the making of.
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