Photo: Lexus UK
No, it’s not Las Vegas and since London here is not quite a place for sinners, the only thing left these photos reminds us are some scenes from the Sin City movie filmed in black and white.
If you haven’t seen it, it’s a comic book-inspired film that explores the dark and miserable town, Basin City, while telling the story of three different people caught up in a violent corruption.
What has this to do with the new Lexus GS 300h? Well, basically nothing, but these shots here are using the same technique used in the video - desaturate all colors and only leave red to contrast it from time to time. The final effect emphasizes dullness, quietness and the feeling of cold while the red kicks in and obliterates it with warmth, power and excitement... just like the new Lexus GS 300h does being a hybrid but oozing with luxury and offering quite a punch from under the hood.
What has this to do with the new Lexus GS 300h? Well, basically nothing, but these shots here are using the same technique used in the video - desaturate all colors and only leave red to contrast it from time to time. The final effect emphasizes dullness, quietness and the feeling of cold while the red kicks in and obliterates it with warmth, power and excitement... just like the new Lexus GS 300h does being a hybrid but oozing with luxury and offering quite a punch from under the hood.
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