Lexus Creating Live Holographic Experience for MADE Fashion Week

Lexus Design Disrupted 1 photo
Photo: screenshot from Youtube
Since the 2014 IS model is its most fashionable vehicle in the range, Lexus is collaborating with MADE Fashion Week to show off their first-ever live holographic performance art experience.
Called “Lexus Design Disrupted”, the event features supermodel Coco Rocha and a bold retrospective from the archives of designer Giles Deacon in a creative concept inspired by the IS model and the brand’s commitment to design and technology.

“Lexus Design Disrupted reaffirms our focus on design and technology and the willingness to push boundaries,” said Brian Bolain, Lexus corporate marketing communications manager. “All of the creative people involved in this event, including Joe, Coco and Giles, ‘blend out’ and take everyday risks—something we at Lexus strive to do and celebrate.”

Lexus’ stunning visual show is created by combining 3D holographic projection technology, 3D mapping and a choreographed narrative, helped by the award-winning multimedia LEGS studio.

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