Let's Get Loud as Jaguar Equips Its 2010 Line with HD Radio

Turn on the radio and let the music play as Jaguar is equipping its 2010 product line with HD Radio technology. Because the British luxury automaker likes to keep the pace with the ultimate technology, the HD Radio receivers will come factory installed in the XK hitting dealerships in summer 2009 and followed later in the year by the XF.

"Jaguar is committed to being at the forefront of adopting innovative media and HD Radio technology is part of that vision," said Nick Gionis, Senior Manager, Jaguar Infotainment. "We're raising the bar by delivering the most pristine sound quality and copious programming variety standard to give our customers the best audio experience that they have come to expect from the Jaguar brand."

Thanks to this audio technology, Jaguar drivers will benefit from the superior quality and clarity of the sound. This includes cutting-edge digital AM/FM radio featuring added content, format selections and essential data services. The good news is that all these come with no subscription fees.

"Jaguar's unparalleled standards and reputation for innovative capabilities make their cars the perfect setting to showcase HD Radio broadcasting," said Jeff Jury, COO, iBiquity Digital Corporation, the developer of HD Radio technology. "State of the art HD Radio technology represents a feature that clearly adds value for Jaguar's discerning client base."

As for the tech chapter, you should know that HD Radio technology is the most significant advance in radio broadcasting since the FM was invented. More than 1,850 HD Radio stations have found a new owner, while over 900 out of them are offering new multicast channels (HD2/HD3) that are exclusive to HD Radio listeners. These channels, which are totally free of subscription charge, feature digitally delivered new music and fresh formats. In addition, one can listen to channels like the Pride Channel, the NASCAR Channel or the Psychic Channel.