Lamborghini Uses Berlin to Invade Fashion Scene

Raging bulls have invaded Berlin, run for your life! Actually, we are talking about THE Raging Bull and we’re urging you to run towards it rather than away from it. Let us explain: Lamborghini has recently inaugurated Europe’s firs Flagship Fashion Store in the German capital. We are talking about a store that is located at at Kurfurstendamm 63 and only offers items from the Collezione Automobili Lamborghini' fashion collection.

"The fascination of the luxury Lamborghini brand now goes beyond our globally sought-after super sports cars. In this wonderful new world of the Lamborghini experience here in the heart of Berlin, lovers of the brand but also friends of exclusive Italian fashion can enjoy our brand and its values,” said Stephan Winkelmann, Lamborghini’s CEO (you know, the exec with the classy tailor-made suits). “We are pleased to give stylish enthusiasts of Lamborghini, who don’t need to be drivers, a fashionable new Italian address in Berlin!”

The grand opening was brought to the public’s attention through a fashion show, which was also used to launch the Spring and Summer collections. However, the show was stolen by an example of the new Aventador LP700-4 - this was the vehicle’s first public appearance since its Geneva Auto Show world premiere.

“We are delighted that one of the most appealing international brands chose Berlin for its first solus fashion boutique in Europe. It confirms Berlin as a fashion and lifestyle capital with a particular vitality and attraction for the whole of Europe,” added Sandra Salameh, the CEO of LFS Luxury Fashion Store Berlin.