Lagonda Taraf Is Surprisingly Awesome and Totally Worth It, Says Motor Trend

 2016 Lagonda Taraf by Aston Martin: The World’s First Million Dollar Four-Door - Ignition Ep.150 1 photo
Photo: Screenshot from YouTube
Stop whatever you are doing right now, tell your boss you need 12 minutes of alone time, and fall back in love with Aston Martin. Technically, this isn't an Aston, which explains why it seems like it has two names. Lagonda is the brand and Taraf is the model name. But that's not what's important.
Motor Trend's Jonny Lieberman is a cynical man who "spent his entire life learning how to mock people" according to his colleagues. He flew halfway around the world thinking that he was going to break Aston Martin's heart, yet was completely blown over by how awesome the Lagonda Taraf is.

Like the Bugatti Veyron, the Taraf was designed to get a lot of attention for the re-launch of a legendary brand. Originally, it was designed to be sold only in the Middle East, but wealthy customers in the US, Europe, Singapore and South Africa can now get one too.

How wealthy? Well, it starts at a cool one million dollars, which is part of the name of the video. That makes it the most expensive production sedan in the world, a title that it's likely to keep for many years.

Many positive things are being said about the Lagonda and a few negative ones. For starters, it's much better looking in person than we the inhabitants of the internet believe. It's also a very large sedan built entirely from carbon fiber, which is unique in the automotive industry.

While the V12 engine is still naturally aspirated and lacking supercar-killing potential, the fact that it's been paired to a ZF transmission fixes everything that's been wrong about all Astons in the past decade: the jerky robotized gearbox.

Is it worth it? Jonny makes an excellent joke about the Russians that explains everything well. It's worth pointing out that taxes are not included in the price, plus that Astons are renowned for their insane servicing costs.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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