Lee takes over the position from Eui-Sun Chung who was recently appointed Vice Chairman of Hyundai Motor. The newly appointed President headed Kia’s International Business Division at Group headquarters in Seoul from his role as Senior Executive Vice President and Chief Operating Officer.
Prior to that position, he was President of Kia Motors Europe and President and CEO of Dongfeng Yueda Kia, the company’s joint venture in China.
According to the carmaker, Hank Lee developed effective countermeasures in response to high oil prices and international economic fluctuations as Vice-President and COO.
Moreover, he also played a key role in securing Kia’s presence in overseas markets by expanding the supply of high-demand models. Therefore, the company is confident that he is the most suitable for the President position.
“Hank knows the UK and European markets well and I am confident this is a positive development that will maintain the progress we have made with the brand in recent years. With five all-new Kia models due to come to the market in the next two years his steady and knowledgeable hand on the tiller will be very welcome as the world emerges form economic turmoil,” said Michael Cole, Managing Director of Kia Motors (UK) Limited, in a statement for the press.
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