"Kaleidoscope" MINI Aldridge Special

A number of out-of-the-ordinary exhibitions have probably found their place between the walls of the London Design Museum, but this week it's home for a particularly strange vehicle: the MINI Aldridge Special. This unique MINI is actually a four-wheeled canvas for graphic designer Alan Aldridge, and it's part of a retrospective exhibition entitled “The Man with Kaleidoscope Eyes.”

The special exhibit is just one of the many pieces which form an elaborate display of complete works as well as sketches, notes, letters and other archival material as well as films, all of it being a tribute to Alan Aldridge's career.

Famous for illustrating lyric books for the Beatles, album covers for The Rolling Stones, The Who and Elton John, designing the Penguin Books and illustrating children’s books such as “The Butterfly Ball”, Aldridge was dubbed “The Graphic Entertainer.”

“The work of Alan Aldridge is synonymous with some of the most important names in the history of British culture, so MINI is delighted to support this exhibition by offering Alan a car to work on.” - said Andy Hearn, MINI UK General Manager.

The MINI Aldridge Special is decked with an array of pop-art shapes and patterns reflecting both male and female themes, splitting the “car canvas” in two separately painted parts, a masculine one with a blue background and another one in pink. A 1965 cover of the Sunday Times Magazine featured a a classic Mini painted in Aldridge's own style, thus making the car a predecessor for the modern MINI model presented at the Design Musem exhibition.

The 12 October edition of the same magazine features the new painted MINI on its cover, as an updated image of the old one. A good idea for both Aldridge's long-lived career and also an attention bringer on the MINI brand, the exhibition started on the 10th of October and it will end on the 25th of January 2009, so there's plenty of time to visit.
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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the project.
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