Photo: Jeep
Under Fiat Group leadership, Chrysler has thrived in the US marketplace, and the Jeep brand was probably the most favored brand of all. In Europe, they sold 62 percent more vehicles mainly because of better advertisement and distribution, but also due to the success of the Grand Cherokee. Meanwhile in the US, the automaker is moving forward with plans to introduce diesel power to the aforementioned model, as well as launching new ones.
But where does that leave them in China, which is the world’s largest market by volume right now? Last year, Jeep sold some 22,000 cars there, but all of them were imported. According to Detroit News, Jeeps could be built in China in partnership with Guangzhou Automobile Group.
"We're very protective of that brand," says Chrysler and Fiat CEO Sergio Marchionne said. "I want Chrysler to be able to own that thing in some fashion. I don't want it diluted in terms of ownership or control, so we're still studying ways to get there."
"We're very protective of that brand," says Chrysler and Fiat CEO Sergio Marchionne said. "I want Chrysler to be able to own that thing in some fashion. I don't want it diluted in terms of ownership or control, so we're still studying ways to get there."
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