Jeep Teams Up with Richmond Tigers Football Club

Jeep’s Australian arm today announced a new marketing move, introducing a partnership with the Richmond Tigers Football Club. The carmaker’s logo will be featured on the front of the club’s guernsey for at least the next following 24 months. Jeep is celebrating its 70th anniversary this year and is planing to strengthen its position on the market.

"There are few clubs with the rich history of Richmond, and even fewer automotive brands with the history of Jeep,” said Sam Tabart, General Manger of Marketing for parent company Chrysler Australia.

“Our approach is one of passion and strength with the mantra ‘Don’t Hold Back!’,so what better fit for Jeep than Richmond Football Club, whose positive, professional approach and membership dedication is something we are extremely excited to be a part of.”

The announcement comes at a perfect time, as the team has had a productive pre-season outside the field. To be more specific, Richmond has also joined forces with ME Bank, Clive Peeters, Signet, KooGa and second co-major Partner, as well as with Bingle car insurance.

“Partnering with Jeep is a fantastic step forward for the Richmond Football Club, which adds to the excitement among our members and fans as we head into a new season,” CEO Brendon Gale said.

“We are thrilled and proud to be associated with such a strong and exciting brand in Jeep. There is a great fit between our organisations, the exciting journey we are on and our ambitious plans for the future.”