In the 27 members states of the EU and four other European Free Trade Association countries the Jeep brand enjoyed huge success last year, as demand picked up an impressive 61.8 percent compared to 2010. This not only goes against the trend of the general market, but also makes it the fastest growing brand on the market right now.
To be fair, the fact that Fiat and Chrysler dealers are joining hands across Europe must have gotten a whole lot more customers through the door. Besides that, Jeep finally enjoyed a marketing presence in European media.
Last year, Jeep sales increased 117.6 percent in Italy, 71.7 percent in France, 124 percent in Germany and 21.2 percent in Spain.
“The increase in Jeep sales in Europe is evidence that Chrysler Group’s integration with the Fiat Group is clearly working,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “Much of the Jeep brand’s success in Europe can be attributed to a strengthened dealer network, as well as a rollout of new Jeep models for the European market – including the incorporation of Fiat’s fuel- and emissions-saving MultiJet II technology on the new 3.0-liter CRD engine that powers the Grand Cherokee.”
Jeep also managed to find a whole lot more new customers in the US, as sales increased 44 percent in 2011. New transmissions and refreshed, Pentastar-powered models all contributed to this result.
Last year, Jeep sales increased 117.6 percent in Italy, 71.7 percent in France, 124 percent in Germany and 21.2 percent in Spain.
“The increase in Jeep sales in Europe is evidence that Chrysler Group’s integration with the Fiat Group is clearly working,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “Much of the Jeep brand’s success in Europe can be attributed to a strengthened dealer network, as well as a rollout of new Jeep models for the European market – including the incorporation of Fiat’s fuel- and emissions-saving MultiJet II technology on the new 3.0-liter CRD engine that powers the Grand Cherokee.”
Jeep also managed to find a whole lot more new customers in the US, as sales increased 44 percent in 2011. New transmissions and refreshed, Pentastar-powered models all contributed to this result.
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