Jeep Announces Trivia Contest on Twitter

A new contest set to test fans of Jeep vehicles is being prepared by the brand. The Jeep Tweet-to-Win contest is for those who think they know way too many facts about the brand's nearly 70-year heritage, the company says. Running from March 15 to March 19, the contest will take place on the brand’s Twitter page.

Each day, a new Jeep-branded trivia question will be posted to the site.  The first person to answer the question correctly, and in the correct format, will win a trip for two to the 2010 New York International Auto Show where they will have chance to dig for the "Golden Tiki."

However, the carmaker warns the contest is for US residents only. On April 1, contestants will dig in a giant sandbox, built specifically for the New York International Auto Show, to find the Golden Tiki. The first to find it will win a Jeep Wrangler Islander. Hopefully, April Fools' Day will not affect the competition...

"The 'Jeep Tweet-to-Win' contest is a unique and interesting way to begin to create buzz for the iconic Jeep Wrangler and the new special-edition Jeep Wrangler Islander which will hit Chrysler Group dealerships starting this spring," said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC.

"Social media initiatives, such as this, offer the Jeep brand an opportunity to build and develop a connection with consumers and potential customers,” added Manley; “this also enables the company to carry on a two-way conversation between the brand and its customers, which allows us to learn more about that customer and his or her needs."

The limited-edition Jeep Wrangler Islander is available on Wrangler and Wrangler Unlimited 4x4 models. Based on the Wrangler Sport model, the Islander option package is available at a MSRP of $1,120.