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January Sales Rearranges Automakers Classifications

With the first month of 2010 coming to a close, the automotive industry’s performances are being evaluated, at least for the American car market. In a month that brought plenty of bad news for last year’s number one automaker in the world, consumer demand shifted and competitors reached out to gather the spoils of one company’s misfortune.

In a report from Edmunds Auto Observer, GM managed to grab first spot back from Toyota with a total vehicle sales number of 146,825 units compared to 129,227 in January 2009. GM’s result assures the company a 20.9% market share for the first month of 2010.

Toyota’s recall problems and stop-sale order which affected eight models in the company’s range, dropped the Japanese car manufacturer’s performances to third place in the charts with a total number of sold vehicles for January of 98,796 compared to 117,287 units recorded in the same period of last year. The heavily discussed ‘sticky acceleration pedal’ issue brought a perceivable bad commercial for Japan’s biggest car maker, with lots of Toyota satisfied customers turning to rival companies. However, Toyota still managed to hold an important 14.1% market share, which, if the undergoing massive recall goes according to plan, can catapult the Japanese maker back to first place if American consumers regain their trust in Toyota’s meticulously built quality and reliability standards.

Ford Motor Co. managed to climb to second place for the first month of the year with a total sales number of 112,406 vehicles. That represents 21,810 units or a 24.1% increase than same month last year. Ford’s new (and frankly appealing) lineup helped the American automaker secure a 16.7% market share for January 2010.

Honda retained 4th spot in the charts with 9.6% market share, while Nissan overtook Chrysler for fifth place in the sales rankings for January. The last company to close the Big 7 list is the South Korean Hyundai Group, which posted a sales figure of 52,626 units, 22.3% up from January last year.

 
 
 
 
 

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