Photo: V8Supercars.com.au
Jaguar has declined an offer to join the Australian V8 Supercars series after being approached by two teams, the British automaker revealed yesterday.
Speaking to the Australian media, Jaguar Land Rover Asia Pacific managing director David Blackhall said it would be "insane" for his company to enter the championship.
"We have been approached by two teams. We took a look at the economics and the demographics, and we briefly discussed it with Adrian [Hallmark, Jaguar Global Brand Director]. But the business decision around that is frankly insane,” Blackhall said.
Moreover, the Jaguar representative added he doesn’t understand “what it does for AMG to get flogged by a V8 Commodore week after week, but it's their brand, their issue. And the same thing will happen to Volvo to be honest.”
Mercedes-Benz AMG join the V8 Supercars series this season, along with Nissan, while Volvo will be entering the championship next years with their new Polestar S60.
Story via Motoring.com.au
"We have been approached by two teams. We took a look at the economics and the demographics, and we briefly discussed it with Adrian [Hallmark, Jaguar Global Brand Director]. But the business decision around that is frankly insane,” Blackhall said.
Moreover, the Jaguar representative added he doesn’t understand “what it does for AMG to get flogged by a V8 Commodore week after week, but it's their brand, their issue. And the same thing will happen to Volvo to be honest.”
Mercedes-Benz AMG join the V8 Supercars series this season, along with Nissan, while Volvo will be entering the championship next years with their new Polestar S60.
Story via Motoring.com.au
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