J Craft Makes Successful North American Debut

J Craft boats recently announced that it has market its inaugural display at the Miami Yacht and Brokerage Show, which was held last month, with hefty sales. Four customers were convinced to acquire the 42ft luxury “Torpedo”.

The company displayed two boats, La Decadence (Midnight Blue, Mahogany Deck, Ralph Lauren interior) and Emmanuelle (Grand Prix White, Mahogany Deck, Jade Green interior), which started receiving offers just hours after the show debuted. By the end of the event, J Craft had signed contracts for two of its own demonstrators and as well as for two new boats.

Now, J Craft is looking forward to taking part in the Annual Palm Beach International Boat Show, which is approaching fast.

“The US response to J Craft has been simply phenomenal. We have received positive comments from customers, show-goers and even people passing by on the sidewalk. The Torpedo’s combination of classic good looks, power and modern technology really seem to have struck a chord with American buyers. As well as the sales made on the stand, we have a significant number of additional leads to follow up on. We are delighted with how the first show has gone and the team is now looking forward to the Palm Beach Boat Show in a few weeks time,” said J Craft’s Johan Attvik.

The Annual Palm Beach International Boat Show is included in the US’ top ten boat shows, offering boats, yachts and accessories worth some $350 million, with the goodies coming from top marine manufacturers from around the world. The event is scheduled to be held between March 24 and 27.