The new project will see Infinity vehicles featured in the Cirque du Soleil shows - the carmaker will be present at the 180 Big Top and Arena touring show markets in the U.S., Canada, Western Europe and Russia and will also be included in three theatrical shows in New York City, Chicago and Los Angeles. These events will offer the carmaker a combined audience of 5.4 million people. More importantly, the Circle du Soleil show attendees match the Infinity customer profile, through their premium preferences and financial situation. The partnership will debut in April in Portland (Oregon), New York and Montreal.
"The partnership between Cirque du Soleil and Infiniti is a natural fit for these two perfectly aligned brands as both embody Inspired Performance," said Jon Brancheau, director global marketing, Global Infiniti Business Unit. "At Infiniti, our intention is to move people emotionally as well as physically. We believe that this partnership will personify our brand's desire to invoke graceful strength, vibrancy, craftsmanship and exhilaration in everyone."
Infinity has already established a series of partnerships with the Cirque du Soleil - the automotive producer has previously sponsored the entertainer in Canada, Russia, Korea and the Middle East. Now, the carmaker has decided to expand the collaboration, in order to promote its image to a wider audience.
Cirque du Soleil was founded in 1984 by a group of 20 street performers. Now, the company has over 5,000 employees from over 50 different countries, including over 1,200 performing artists.
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