autoevolution

Incredibly Dull KTM Commercial

It's rather rarely when we get to see video commercials for the orange KTM beasts, and we'd expect that whoever decides to shoot a video ad for these machines would exploit their savage nature to the max.
Well, it looks like we were wrong, at least we definitely were wrong when it comes to OMA-KTM, an orange crush dealer in Oregon. While the SKL idea (Sore Kicking Leg) was indeed a good start, we could have sworn that the next frames were to show a guy quickly staring up his KTM with a push of a button and then some extreme, amazing off-road riding was in store.

Much to our despair, the commercial shows a guy loading an MX bike onto a pickup, while a completely misplaced narrator tries to insert a punch line. This bitterly dull ad just gets worse towards the end as a guy passes by riding a KTM slowly, much like my 90-year-old grandpa would.

No, this is not enticing, not inspiring and we can't seem to be able to link the true nature of the orange bests with such a painful display of dullness. Funny how “oma” means grandmother in German/ Austrian/ Dutch... At least Chuck Testa was funny.

 
 
 
 
 

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