Hyundai Unveils Production Genesis Prada Limited Edition

Hyundai Motor Company has announced that sales of the limited edition Genesis Prada have begun today in Korea, amid industry-wide attention surrounding the collaboration between a leading carmaker and Prada, one of the world’s biggest brands when it comes to luxury products. The sedan is base on the 2012 Genesis model and is motivated by Hyundai’s award-winning Tau 5.0 GDi engine.

“Genesis Prada is characterized by a special design that combines Prada’s sophisticated innovation, attention to detail and uncompromised quality approach with Hyundai’s advanced technology and expertise in car manufacturing. Hyundai and Prada worked together for over two years to perfect the model, after unveiling a special edition at the 2009 Seoul Motor Show,” the carmaker brags in its statement.

Genesis Prada comes in three special colors (Black Nero, Blue Baltico and Brown Moro), which are applied with a three-layer coat technology with stereoscopic gold pearl. Meanwhile, dark chrome is applied to the radiator grille, emblem and door handles to reflect the unique palladium-coated buckles on Prada’s bags. The innovations introduced by Prada include also 19-inch alloy wheels and an outer antenna with a wedge shape.

Step inside and you are greeted by the dashboard and the upholstery, which have also been revised and artisan-crafted in “saffiano” leather – Prada’s signature top quality leather – to obtain a luxurious and sophisticated finish.
Genesis Prada will be produced by customized personal orders, while the limited Genesis Prada badge and GP500 emblem will emphasize the rarity of the car. Hyundai will carry out exclusive VIP marketing activities together with Prada, to provide customers with ultimate satisfaction and convenience.

The automaker plans to only make 1,200 units in the Korean market, later exporting to a limited number of Middle Eastern and Asian countries, including China.