Hyundai to Launch Six New Models by End-2013 in India

Just like China, India is currently experiencing what could only be described as its biggest boom in history, with millions of dollars coming from overseas manufacturers looking to benefit from the growing market. Hyundai is the latest big name in the industry that announces its plans for India, with the South Korean carmaker to debut a total of 6 new models in the next 3 years.

Two new models every year from now on until 2013, this is the new policy started by Hyundai and supposed to help the company boost its profits in the country.

Although not much is known about the models to wear the Hyundai badge, the company is already gearing up for its product plan expansion by forming new partnership with popular entities in the country. It has signed a deal with the International Cricket Council (ICC), according to Rush Lane.

“Starting from this year, we are looking at launching two new models every year in the next three years. In the next five years we will spend roughly Rs 200 crore on campaigns across the board, including the partnership with ICC," Arvind Saxena, Marketing Director, Hyundai India, said according to the aforementioned source.

Furthermore, Hyundai has also became the official sponsor of the 2011 ICC Cricket World Cup, as cricket is one of the most popular sports in India.

“While it is difficult to put a number as to how much sales we would achieve during the world cup, the event gives us an opportunity to cut across customer segments as cricket is universal in India," Saxena added.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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