{im1}Since the day the Hyundai Pony was introduced back in 1977, the Korean carmaker has delivered a total of five million vehicles to European customers. The car that marked this particular landmark was an i30, of which over 320,000 have been sold on the continent since its launch in 2007.
Hyundai has steadily improved upon its image, picking up sales in the process. Of the total five, the last one was achieved just in the last three years. For 27 consecutive months up to March 2011, Hyundai has outperformed the market sales trend in Europe.
It’s actually significant that the milestone vehicles was the i30, as its the first Hyundai product designed and engineered to appeal specifically to the tastes of European consumers, it was also the first of the company’s products to carry the ‘i’ prefix, establishing a system of nomenclature that continues today. The i10 and i20 soon followed, and an increasingly diverse range of models has come to include the ix20 compact MPV and ix35 SUV. Under the new brand slogan ‘New Thinking. New Possibilities.’, the all-new i40 has also been recently unveiled in both estate and sedan forms.
“Hitting five million sales is a wonderful achievement for Hyundai, and it marks us out as a major player in what is the world’s most competitive car market. But this is just the beginning for the brand. We are planning for further sales growth during 2011, to take us to 3% market share in Europe. And in the longer term we expect the quality and desirability of our cars to help us maintain our momentum and deliver our next five million sales in a much shorter time frame,” commented Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe.
Hyundai has steadily improved upon its image, picking up sales in the process. Of the total five, the last one was achieved just in the last three years. For 27 consecutive months up to March 2011, Hyundai has outperformed the market sales trend in Europe.
It’s actually significant that the milestone vehicles was the i30, as its the first Hyundai product designed and engineered to appeal specifically to the tastes of European consumers, it was also the first of the company’s products to carry the ‘i’ prefix, establishing a system of nomenclature that continues today. The i10 and i20 soon followed, and an increasingly diverse range of models has come to include the ix20 compact MPV and ix35 SUV. Under the new brand slogan ‘New Thinking. New Possibilities.’, the all-new i40 has also been recently unveiled in both estate and sedan forms.
“Hitting five million sales is a wonderful achievement for Hyundai, and it marks us out as a major player in what is the world’s most competitive car market. But this is just the beginning for the brand. We are planning for further sales growth during 2011, to take us to 3% market share in Europe. And in the longer term we expect the quality and desirability of our cars to help us maintain our momentum and deliver our next five million sales in a much shorter time frame,” commented Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe.
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