Hyundai BLUE-WILL Comes to the US in 2012

The first Hyundai made plug-in is planned to reach the United States in late 2012, as a main competitor to the soon to arrive Chevrolet Volt and the Toyota Prius, Autonews reported. The US plug-in will be based on the recently unveiled BLUE-WILL concept, on display at the 2009 Seoul Motor Show.

According to Yang Woong-chul, president of Hyundai-Kia Motors' research and development division, Hyundai has high hopes for the hybrid/plug-in segment of the market, and plans to "be the world leader in fuel economy and alternative fuels."

The BLUE-WILL concept is powered by an all-aluminum gasoline direct injected 1.6l engine, matted onto a Continuously Variable Transmission (CVT) and an 100kw electric motor. The vehicle also draws power from the panoramic roof's integrated sensitized solar cells. The battery pack is fitted, together with the fuel tank, under the rear seats to maximize luggage space.

The concept can go for as much as 38 miles (60 km) in electric mode only, while fuel consumption ratings stands at 106 mpg (2.2l/100 km) in plug-in mode and up to 55 (4.2l/100 km) in hybrid mode.

Almost every part on this car has been developed in-house. That will make it possible to make this vehicle affordable," Yang said, without giving any other details about the projected price of the BLUE-WILL based plug-in.

"We want to show our technological image to get people to the dealerships to drive our cars," said the official. "We are not necessarily trying to make money on hybrids."

Hyundai's "technological image" will not be used, at least for now, on any of the sister's brand Kia models.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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