Last week, Chevrolet showed off a full-scale replica of a 2015 Chevrolet Colorado made from sand, and while we could imagine just how hard that was to create, the automaker has released a video confirming our suspicions. The time-lapsed video takes just a minute, but shows what is likely to be several days’ worth of work to accomplish.
Created as a part of the U.S. Sand Sculpting Championship in San Diego, California (aka SAND iego, for this event), this Colorado started as a pile of sand, which was packed into its initial shape using a wooden mold. Once all the wood was removed, the artists began carving sand away to match the truck’s detailed lines. As impressive as the finished product was, seeing the talent that went into creating this masterpiece is fascinating.
More than just a sand castle, this Chevrolet Colorado incorporates real elements of the actual truck including the grille, headlights, taillights, wheels and badges. With the exception of the door mirrors, every element of the production Colorado is present and accounted for on the sandy sculpture right down to the fog lights, door handles and window cut lines.
It’s not clear how long it took or cost to make, but Chevrolet says that about 75,000 pounds of sand were used for this sculpture. As General Motors looks to energize the small truck market with the Colorado and 2015 GMC Canyon, this was a creative, well-executed product placement. Both trucks go on sale this fall.
As for the event itself, the Sand Sculpting Championship is held at a cruise ship pier in downtown San Diego, and it draws competitors from all over the world. In addition to the 3D sand sculptures, visitors are greeted with live music, art vendors and more. If you want to check out some of the other sculptures that were on display, be sure to visit the event’s Facebook page. If you want to see how the Colorado sand castle was made, check out the video below.
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