The products in the PRO Honda range have been created to help customers look after their cars and maintain them in an optimum condition. The range has been given a styling “facelift”, through the use of new packaging and labeling.
Honda has split the products into three categories: Service and Maintenance, Cleaners and Polishers & Assembly and Repair.
The Service and Maintenance group includes cleaners, coolants, motorcycle chain sprays and a wide variety of screen washing liquids (these vary from a summer one to a version that can be used in temperatures as low as -50 degrees C). Cleaners and Polishers products can be used for bodywork, wheels, tires, leather upholstery, chains, engines, plastics, cockpits and metal. The Assembly and Repair category is mainly destined for dealer use but can also be sold to customers who desire to perform some maintenance operation themselves.
In order to promote the fresh range, Honda has created two sample packs (one for cars and one for bikes), which will be given to dealers and customers for trial purposes. The car selection pack includes quick paint polish, wheels paint, wash & wax, cockpit spray and PTFE multi-use spray. The version destined for motorcycle use offers bike wash, paint and plastic polish spray, helmet and windshield cleaner, chain cleaning gel and PTFE chain spray.
Honda says that its PRO products represent the company’s ecological commitment - the aerosol products are not based on CFKs and 99 percent of the products are bio-degradable.
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