Honda Motorcycles UK Sales Up by More than 80% in January

Despite the challenging current economic climate, and an increasingly competitive market in the UK, Honda has managed to record its highest marketing share for more than four years (according to MCIA statistics). Specifically, Honda saw a 82.5% increase in sales in the first month of this year, claiming a 23% market share.

Ending January having sold 868 units, Honda’s motorcycle models also took three out of the top ten places in the sales charts for 2010 overall.

The CBF125 has been the UK’s most sought after new motorcycle purchased for the last two years running, closely followed by the CBR1000R Fireblade and VFR1200 sports tourer. In the Naked category, the CB1000R led the way, with the Deauville taking the third spot in the tourer category.

Meanwhile six Hondas filled the top ten places in the scooter category with the new PCX125 scooter heading the pack followed by the ANF125 Innova in second, PS125 in forth, SH125 in fifth, Lead 110 in seventh and SH300 in eighth.

“We’ve been seeing an increase in demand for scooters and smaller capacity bikes over the months and January was no exception. We can only conclude that rising fuel prices, increasing congestion and associated charges, parking limitations and increases in the costs of other forms of public transport are leading people to believe that scooters and motorcycles are a sensible, practical, economical and fun genuine alternative form of transport,” stated Steve Martindale, General Manager of Honda (UK) Motorcycles.

“We’re very pleased to have ended 2010 with three of Honda’s great machines in the top ten of the sales chart and the CBF125 as the top seller for the second year running,” added Martindale.
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