Hertz Partners with Etihad Airways

In an attempt to expand the grip it has on the car rental market, one of the biggest players in the industry, Hertz, announced this week the signing of a partnership with Etihad Airways, as well as the launch of a competition which will see the company draw even more customers to its business.

Hertz plans to offer to all those Etihad customers who decided to rent one of their cars the opportunity to win luxury package which comprises two return Etihad flights to either Europe or Australia, five nights' 5-star accommodation at Relais & Chateaux, and the use of a Hertz Prestige Collection vehicle for five days.

The hard-to-beat contest has been launched to mark the signing of the three-year agreement between the rental company and the airline, which will see both businesses working together to provide integrated land and air transportation.

"I view this exciting alliance between Hertz and Etihad Airways as an opportunity for two world leading brands to join together to offer our joint customers exceptional service and value wherever they choose to travel. Our new partnership will provide customers with premium service and superior access to our products at all destinations served by Etihad around the globe," said Hertz President Michel Taride.

The partnership will see Hertz cars and offers listed at etihad.com, complete with a bonus 500 Guest Miles with every rental. Etihad customers can reserve their cars using a specially created microsite, as well as through Etihad call centres, Etihad Holidays and retail outlets. The agreement is, at the same, time, the biggest of its kind to date.