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Hawaii-Bred 1932 Chevrolet Woodie Is Now Just as Valuable as a Ferrari Purosangue

1932 Chevrolet Honolulu LuLu 9 photos
Photo: Barrett-Jackson
1932 Chevrolet Honolulu LuLu1932 Chevrolet Honolulu LuLu1932 Chevrolet Honolulu LuLu1932 Chevrolet Honolulu LuLu1932 Chevrolet Honolulu LuLu1932 Chevrolet Honolulu LuLu1932 Chevrolet Honolulu LuLu1932 Chevrolet Honolulu LuLu
I knew for the moment I set my eyes on this custom build that'll make a splash at the auction it was supposed to sell. What I wasn't expecting was for it to go for the money one would pay for a brand-new Ferrari Purosangue.
The Italian thoroughbred SUV can be configured and ordered, and even if the waiting list stretches well into the middle of the decade, when it gets here it'll probably be something to remember. Ferrari is generally asking close to $400,000 for one, but individual customization choices get that sum to eye-watering levels.

$400k is a lot of money for anyone, but blowing them on a Ferrari is something you'd expect from a car lover. You probably won't expect someone to spend about as much on a Chevrolet Woodie beach mobile.

Yet that's exactly what happened during the Barrett-Jackson auction which took place last week in New Orleans. There, an insane custom build going by the stage name Honolulu LuLu snatched an impressive $375,000 from an undisclosed buyer, probably entering the history books for the achievement.

The build is the work of an unknown custom crew and is centered around a chassis of undisclosed origin. Over it, the body of a 1932 Chevy was pulled, although it clearly is nothing like it used to be.

Although some of the metal parts of the car are still there, showing themselves as the engine side panels, hood, and fenders, everything else aft of the engine compartment has been replaced with or constructed from wood panels.

They form a cabin surrounded on all sides by windows and end on top with a sunroof. Only two seats can be seen inside, with the rear left raw as a means to accommodate beach and water equipment. The interior is an explosion of wood as well, with the stuff generously deployed on the dashboard, steering column, and steering wheel.

The yellow metal bits at the front hide an engine that is by no means pretentious, a 355ci small block of Chevy origin tied to a Turbo 350 transmission. It gets the job done, even if we have no details on exactly how it does that in terms of horsepower and torque.

For what it's worth, the one who purchased the ride did not get it alone, but also snatched a matching trailer named Lil' Lulu. Sadly, there are no images of what that’s like.

We expect the Honolulu LuLu and its smaller companion to show up at some auction event in the future again. The bar was set very high this time, as from the info we were able to gather it sold two times over the past three years, prior to the New Orleans event, and each time it did so for just around $30,000.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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