"Garage Party events provide women with a no-pressure chance to learn, socialize and ask questions about Harley-Davidson motorcycles," said Leslie Prevish, women's outreach manager for Harley-Davidson Motor Company, in a release.
"Garage Party events are not only educational, but also an empowering experience for women, which is why they have been so successful. We know millions of women are interested in motorcycling, but don't know where to start, and we look forward to encouraging thousands of new women to get a taste of riding and learn how it can change their lives, like it has for more than a million women in the last few decades," she added.
Garage Party event attendees are organized into small groups, who will visit four informational seminars, including:
- Motorcycle Orientation to learn the basic differences between Harley-Davidson motorcycle families.
- MotorClothes Merchandise to discover the important attributes needed in motorcycle gear.
- Customization to learn how to customize a motorcycle to reflect a rider's personal style and ergonomic needs, using Fit Shop that many dealers have.
- Self-Service to find out how just about anyone can handle the weight of a motorcycle, including an interactive experience on picking up a motorcycle - for those who are interested in trying it out.