Google Maps Making Grocery Shopping Ridiculously Easy

The order info can be added directly to Google Maps 6 photos
Photo: Kroger
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While many still consider Google Maps the go-to app for everything related to navigation, the service has evolved substantially in the last few years to become a fully-featured platform providing access to a wide array of other features.
Earlier this year, for example, Google announced that Google Maps would support pickup service functionality across the United States, and now the company has joined forces with Kroger for such features in a total of 225 stores in the country.

Customers in Ohio, Kentucky, and Indiana will benefit from the integration, with Google Maps letting them add order information and then get a reminder when it’s time to leave to the store for grocery pickup.

The integration goes even further by providing information to the store directly, so by adding the order to Google Maps, the staff can know exactly when customers are supposed to arrive. The ETA is shared with the store directly from Google Maps, so overall, the pickup is much more seamless.

Needless to say, the whole navigation to the store is powered by Google Maps as well, so at the end of the day, the new integration is supposed to provide customers with a more straightforward way to pick up their groceries from one end to the other.

Google and Kroger are already planning to expand their collaboration to more stores across the United States, but additional information in this regard would be shared at a later time.

In the meantime, Google is also improving Google Maps on multiple fronts. As far as the navigation is concerned, Google wants Google Maps to become an eco-friendly driving companion, so in addition to the fastest route, the app would also show the most fuel-efficient alternative.

To do this, Google Maps will analyze data like road incline and traffic to determine the carbon footprint of your car until you reach the destination, therefore being able to provide a more eco-friendly route as an alternative to the fastest one.
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Editor's note: A previous version of the article incorrectly stated that the partnership includes 96 stores across the United States, but these figures only concern Ohio and the surrounding area. The story was updated with the correct information.

About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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