"As a company, we lead the industry with forward-looking tire technologies that contribute to greater road safety and reduce the impact on the environment," said Arthur de Bok, president of Goodyear Dunlop Tires Europe.
"New products and innovation are key platforms for driving top line growth in 2010 and beyond," he added. "The innovations on display in Geneva demonstrate our capability to deliver relevant technology to our customers."
Maybe the most impressive item on display was the innovative airless “spring tire” developed by Goodyear together with NASA for outer space use. The spring tires were designed by specialists and are able to carry heavy vehicles over long distances.
If you’re not going in outer space just yet and hate changing tires, you should know that Goodyear also presented a new generation of RunOnFlat which has reduced mass and rolling resistance, leading to lower fuel consumption and CO2 emissions.
New tires launched at the show also include:
- Goodyear EfficientGrip ultra low rolling resistance tire,
- Goodyear UltraGrip Ice+ winter tire with ActiveGrip Technology,
- Dunlop SP StreetResponse tire with Touch Technology and
- Dunlop SP QuattroMaxx ultra-high performance SUV tire.