The tiremaker claimed the 40th spot in the magazine’s fifth annual listing of companies that have the best reputations in America. The top relies on data provided by the Reputation Institute’s U.S. Reputation Pulse consumer opinion study, which evaluates the overall respect, esteem, trust, good feelings and admiration reported by the consumers for the country’s 150 largest companies.
The scores measure the institute’s seven dimensions of reputation: products/services, innovation, workplace, governance, leadership, citizenship and performance. This year, Goodyear managed to reach a score of 74.24, a figure that can be translated into a 0.79 point growth over the one posted last year.
In addition to that, the ranking also marks an important achievement for Goodyear, as the company is the only tire maker on the list and the highest-ranked company in the automotive industry.
"This recognition is very meaningful as Goodyear's reputation rides with consumers every time they get behind the wheel," said Richard J. Kramer, Goodyear president and chief executive officer. "It demonstrates that our high-quality, innovative tires with fuel-saving technology are valued by American drivers."
"In today's tough economic climate, corporate reputation is critical to sustaining and growing business," said Anthony Johndrow, RI managing director, in announcing the 2010 rankings. "This year's results illustrate a direct correlation between how well a company manages its reputation and how likely consumers are to recommend or reject the company."