GM’s Dan Akerson Talks Re-Establishing Cadillac

2014 Cadillac CTS 1 photo
Photo: Cadillac
General Motors CEO Dan Akerson says Cadillac could be re-established as a luxury brand 2020, adding that it will take years for its product to achieve the pricing power of brands such as BMW or Mercedes-Benz.
“We’re going to have to compete (with BMW, Mercedes-Benz) on every aspect of luxury, quality, reliability, durability, and price. And for a while we’re going to have to be more competitive. We’re building a brand now and I don’t really care about this quarter or this year, I’m worried about where Cadillac will be in 2020. I’m looking to close this gap in the next seven to ten years,” Akerson told Automotive News.

Other key strategies in Cadillac’s revival as a strong luxury player are luring younger buyers and making better use of the brand’s dealerships nationwide.

Meanwhile, Akerson also wants GM to begin a major strategic shift in Europe that will eliminate the “conflict and confusion” between the company’s Chevrolet and Opel brands.

Story via AutoNews
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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