After you’ve decided on all the bells and whistles you want on your car, you can now share it with your friend on Facebook, who can comment and “like” it.
“We recognize that car buyers are not only looking for product information when shopping for their next car or truck but also use feedback from friends and family to help narrow down their selection,” said John Schwegman, U.S. vice president of GMC Marketing.
Cars and social networking are now more intertwined than ever, and study conducted by Beresford Research found that approximately half of respondents consider information shared on their social networks when making a purchase decision. However, this is only an average, and the proportion was higher among users ages 18 to 24, sitting at 65 percent.
“By offering a connection between our web sites and Facebook, we help our customers get the feedback they want and need to make vehicle purchase decisions,” said Tony DiSalle, U.S. vice president of Buick Marketing.
We’ll remind you that both companies recently introduced dedicated sites the Apple iPad that closely resemble the shopping tools on Buick.com and GMC.com. The iPad-friendly sites offer in-depth model information, such as standard and optional equipment, powertrain and chassis options, capabilities and dimensions. Its enhanced shopping experience includes Build Your Own, Locate a Vehicle, Locate a Dealer and Request a Quote capabilities.
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