GM Wants New Cars Faster

After emerging from bankruptcy, re-becoming a top player in the auto sector is one of the most important tasks for General Motors. And the new board wants to do this by bringing new cars on the market as soon as possible. Board Chairman Edward Whitacre hasn't mentioned which are the models to be launched first but hinted that the board emphasized that fuel efficiency must be one of the key elements.

"I'll tell you there were some suggestions made," said Whitacre, former CEO of telecommunications giant AT&T, according to "There were some changes made. This board's going to be very active. We're charged with doing well for the stockholders."

General Motors is on the right direction, Whitacre said, and the company might become profitable sooner than some people estimated.

"We've only been at this one month," he said. "It's a complicated financial situation at this point in time. We have an aim for when we'll cross that line. We're certainly going that direction of more efficient models. We're looking at reliability. We're looking at efficiency. We certainly will make a major thrust in that direction, but that's not the only direction we're going."

Whitacre wanted to reassure rival carmakers and people who were worried that the government might get involved in GM's business that such a thing would never happen. The one responsible for the future of the company is Fritz Henderson, he said. General Motors is now 61 percent controlled by the US government.

"He certainly has our blessings and encouragement," Whitacre said. "He knows what the board expects from him."
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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