“Our car designers get inspiration from life and Gangnam is a place where people worship design, style and fashion,” Ed Welburn, GM vice president of global design said in a release.
“Our Korean designers will sample perfection every day surrounded by some of the top brands and fashion houses in the world and this ideal location will nurture their creative souls.”
To celebrate the opening, GM will host a trends show themed “TrendSpotter.” The show is meant to rovide insight into future design trends for vehicles, culture, fashion and lifestyle. It will be attended by Seoul Vice Mayor Kyeongwon Chung and Canadian Ambassador to Korea Ted Lipman.
“Seoul Advanced Design Studio will be at the forefront of fashion, the arts, culture and business. It will provide an ideal environment for our designers, who benefit from constant inspiration and stimuli,” said GM Daewoo Design Center vice president Tae-wan Kim.
“There is no better way to celebrate the Seoul Advanced Design Studio’s launch while showing our commitment to becoming a global leader in automotive design than hosting a high-image trend show with trend leaders and influencers from across Korea.”
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