GM Military Discount Amounted to $24M in 2009

As rival Chrysler is getting ready for this weekend's “Letters for Lyrics” campaign, American manufacturer GM decided to give us a taste of what IT has done for the US troops and their families. Sure, it's not a campaign or anything, but rather a set of incentives for this segment of its buyers.

According to GM, in 2009 $24 million, or 21,000 discounts, have been given to military personnel and their families. Together with United Services Automobile Association (USAA), the carmaker's Chevrolet brand provides roughly its entire lineup of vehicles for the program, except for the Corvette ZR1.

“We are committed to offering military professionals and their family members the best value in the industry,” Mark Degnan, GM director of Local Advertising and Marketing said in a statement. “Personally, with a brother and a nephew in active duty in Iraq, I am proud to work for a company that recognizes service in the Armed Forces.”

The program set in motion last year by GM and USAA, GM Military Discount, is available for all active and Reserve members (spouses included) of the Air Force, Army, Navy, Marines, National Guard and Coast Guard. Discounts range in between $500 and $4,000 off MSRP.

“At USAA, we are focused on helping members of the military community make informed financial decisions, including the car buying process,” added Steve Thompson, assistant vice president, product management, USAA. “We are pleased we can help members save money through our exclusive discount offer for GM brands, including Chevrolet.”