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Geneva 2011: Infiniti ETHEREA Concept

The Infiniti ETHEREA ConceptThe Infiniti ETHEREA ConceptThe Infiniti ETHEREA ConceptThe Infiniti ETHEREA ConceptThe Infiniti ETHEREA ConceptThe Infiniti ETHEREA ConceptThe Infiniti ETHEREA ConceptThe Infiniti ETHEREA ConceptThe Infiniti ETHEREA ConceptThe Infiniti ETHEREA ConceptThe Infiniti ETHEREA ConceptThe Infiniti ETHEREA ConceptThe Infiniti ETHEREA Concept
Infiniti is turning its attention to a new generation of younger buyers, while also offering us a glimpse of a future European line-up, with the ETHEREA Concept that made its world debut at the Geneva Auto Show today.

Powered by hybrid powertrain consisting of a supercharged 2.5-liter 4-cylinder petrol engine developing 245 hp and an electric motor, the ETHEREA also boasts the innovative one electric motor/twin clutch system used in the Infiniti M35h. Further highlights include independent suspension, regenerative braking and advanced drive-by-wire electric/hydraulic steering.

The ETHEREA is more coupe than hatchback in inspiration, with many styling cues that have first been seen on the Essence concept supercar. The headlamps incorporate daytime running lights formed out of a crescent of LEDs, which are destined to become a familiar Infiniti characteristic. Wide opening doors, the rear doors hinged at the back, and no B pillar are also among the key features of this concept.

"ETHEREA is completely different from current luxury compact cars,"
said Senior Vice President of Design, Shiro Nakamura. "That is appropriate for a new generation of drivers who think of themselves as different. "As an exploration into what a future entry-level Infiniti may be like, ETHEREA is highly significant and a breakthrough in what Infiniti thinks about itself."

"We think the market – and buyers of compact cars – is ready for a car like this, especially in Europe. As a vehicle to single out its owner as progressive, self confident and a little off the beaten path, ETHEREA fits very well with what Infiniti is all about,"
explained Francois Bancon, General Manager of Exploratory and Advanced Product.
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