The carmaker will enrich its current vehicle line-up with 20 new models in 2010: six entirely new cars, 10 redesigned models, new energy vehicles and cars with revised engine ranges.
According to Liu Jinliang, the company’s vice president, three new brands will be created to introduce the novelties to the market: Global Eagle, Emgrand and Englon, with all of them sitting under Geely’s arm. He also emphasized that Geely Automobile will not use price cutting to attract customers, relying on the aforementioned strategy instead.
The company also plans to enhance its after-sales offer, by improving servicing facilities. It also wants to increase invest more in marketing and establish a brand image by continuing to promote is multiple brands.
Geely is currently completing the acquisition of the Volvo brand from Ford Motor Company. The two companies have signed a preliminary agreement and the sale is expected to be completed in the first quarter of the current year. The deal has been made through a $2 billion contract. The Chinese company will take control of all Volvo asses ts: production sites, cars & parts, research & development centers, production lines and all the other technologies. Recent reports indicate that one of the collateral implications of this might be the fact that Volvo will be the Chinese state's official car, thus enhancing Geely's image.
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