Funkmaster Flex Teams Up with Flowmaster Mufflers

The American hip hop DJ Funkmaster Flex, who has also been present on the U.S. tuning stage, has now signed a partnership with the U.S. aftermarket exhaust systems producer Flowmaster Mufflers. This will result in the development of a complex marketing campaign for Flowmaster’s products, including TV, radio and live events promotion.

"We're really pleased to have connected with Flex for 2010 and see the bond between our groups as a great way to further increase the Flowmaster message and brand to a loyal audience of fans and soon to be fans of our product," said Winnie Flugger, CEO of Flowmaster, Inc. "We know that 'Flex' will help us reach a new and diverse audience of enthusiasts and others not aware of our products increasing our credibility with this audience and introducing us to an exciting youthful market."

Funkmaster Flex will start the "Funk Flex Full Throttle" tour, that comprises of eight displays of the start’s bespoke automotive & bike collection. All the vehicles will feature Flowmaster products. Each of the rapper’s rides will be showcased in his new TV show, that bears the same name as the tour. Flex will also chat with his fans about each of the motorized creations on his radio show.

"Flowmaster gearheads, customizers, rodders and young tuners are a group of unique individuals that are defining the creative future of the auto industry each time they step on the gas pedal," said Funkmaster Flex.  "I hope my tour, radio and TV shows provides an excellent platform for Flowmaster to showcase their products and inspire these aficionados with new exhaust technology ideas and keep things poppin' in 2010."