Ford to Launch Aggressive Online Focus Campaign

Focus is the subject of the latest online media campaign started by Ford, as the US-based carmaker thinks that Internet marketing is the most efficient way to promote the model launched at the Los Angeles Auto Show. The car will go on sale in the first quarter of 2011, so the company is making the final touches to the promotional campaign that will debut in February, according to a report by Autonews.

Ford will thus start on online series of webcasts uploaded on hulu.com starring six couples, each driving a Focus across the United States. Of course, the webcasts will be promoted on popular social networking websites, such as Facebook and Twitter, each follower being able to talk to the couples and even vote them for various challenges.

Prizes are pretty impressive, with eight of the online users who'll get involved in the competition and help the couples to be handed a new Ford Focus.

The new Ford Focus, which will go on sale in 2011, will be offered with multiple engines, each specifically optimized for reduced fuel consumption and low emissions. The core of the engine lineup will be the new 2.0l gasoline unit, which delivers, according to Ford, more power than the current 2.0l Duratec, while keeping the fuel consumption figure within acceptable limits (40 mpg / 5.88l/100km).

“Focus brings a desirable combination of dynamic design, outstanding driver engagement, unmatched levels of technology and impressive fuel economy,” said Mark Fields, President of the American Ford division. “The new model should expand Focus appeal to a whole new generation of customers.”