Photo: Ford
Ford will launch 17 new or refreshed vehicles in the Middle East and Africa in the next 24 months, the Detroit-based automaker announced today, adding that it will realign its operations in the two regions, which comprise 47 markets, into a new single business unit.
The new vehicle assault, which is part of the Blue Oval’s plans to accelerate growth in the Middle East and Africa, will include the current-generation Ford Fusion sedan, the EcoSport small SUV, as well as Lincoln-badged automobiles. The company also wants to expand its dealer network and parts accessibility and service support throughout the region.
“The Middle East and Africa is poised to become one of the next big automotive growth markets and we want to be there for these customers with great new cars and trucks,” said Stephen Odell, president of Ford of Europe, Middle East and Africa. “Ford and Lincoln sales have grown 60 percent in the Middle East over the past four years, and we expect total industry sales in the combined Middle East and Africa region to increase nearly 40 percent to around 5.5 million units by 2020.”
“The Middle East and Africa is poised to become one of the next big automotive growth markets and we want to be there for these customers with great new cars and trucks,” said Stephen Odell, president of Ford of Europe, Middle East and Africa. “Ford and Lincoln sales have grown 60 percent in the Middle East over the past four years, and we expect total industry sales in the combined Middle East and Africa region to increase nearly 40 percent to around 5.5 million units by 2020.”
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