Ford Renews IRONMAN Sponsorship

On December 11, Ford's general manager John Felice will be ringing the Closing Bell at the New York Stock Exchange, marking, as usual, the close of trading and also signaling Ford's commitment to renew its sponsorship of the IRONMAN Triathlon.

"There is a strong connection between the way in which the endurance athlete thinks and the way we think as a company," Connie Fontaine, Ford Brand Content and Alliances manager said in a release. "We share many of the same core ideals, such as strength, leadership and endurance."

Ford has been sponsoring IRONMAN, considered by many the most challenging endurance event for triathletes for four years now. The triathlon has been around for some 31 years and consists of a 2.4-mile swim, a 112-mile bike ride and a 26.2-mile run, all to be completed in at most 17 hours.

The challenge comprises of 25 qualifying events around the globe, with the final to be held each October, during the Ford IRONMAN World Championship in Kailua-Kona, Hawaii.

"We want to bring the series to life not only for the athletes participating, but for family members, friends and volunteers who provide such an important support network, as well as the fans," Fontaine concluded.

"Triathlons are the fastest-growing participatory sport in the world, and IRONMAN is the most recognized and respected global events brand. We want as many people as possible to experience it, to become part of this highly connected community."
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Daniel Patrascu
Daniel Patrascu profile photo

Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories