The car to tamper the NASCAR beast was presented on July 27 at the Henry Ford Museum by Sprint Cup driver Matt Kenseth and Jamie Allison, director of Ford North America Motorsports.
“When we got a chance to drive the Fiesta in June before the first Michigan race, I was really impressed with it,” Kenseth said at the presentation.
“It’s a fun car to drive, with great handling, and you can’t beat the fuel economy or technology. I can’t wait to see how it looks on the track. I hope I get a real close view of it at the race, because that will mean we’re running at the front.”
The Michigan International Speedway appearance is the latest in a series of special events American manufacturer Ford has set up over the past year to promote the vehicle in the US. Unlike its previous generations, Ford tried to give the new Fiesta a racing pedigree, getting it involved in all sorts of competitions and even teaming it up with Ken Block.
“We're excited to bring the first Fiesta pace car to Michigan International Speedway, giving us the chance for more than 100,000 fans at the track, and millions more watching on television, a chance to see what the excitement is all about,” Allison added.
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