The Toyota Land Cruiser is obviously a smash hit. Thirty minutes. That is long (short, actually) Toyota needed to sell 1,000 Land Cruisers in Germany. The initial allocation is already sold out. All that potential buyers can do is register on a waiting list.
If you think that the diesel is dying, well, think again. The 2024 Toyota Land Cruiser is sold in Europe only as a diesel. The model is powered by the 2.8-liter turbodiesel four-cylinder engine that delivers 201 horsepower (205 metric horsepower) and 369 lb-ft (500 Nm) of torque to all four corners via an eight-speed auto box.
A mild-hybrid version with a 48V system will hit the market later on. US customers are getting the best of it: the SUV is powered by the turbocharged 2.4-liter, which steers 326 horsepower (331 PS) and 465 lb-ft (630 Nm) of torque to both axles.
The 2024 Land Cruiser is underpinned by Toyota’s GA-F architecture, which was designed to make the vehicle 50 percent stiffer than the previous generation.
And people are still buying diesels despite all the restrictions imposed by the regulations in force worldwide and the imminent demise of such engines. The speed the first Toyota Land Cruisers were sold in Germany with stands proof.
Photo: Toyota
Toyota had allocated an initial stock of 1,000 examples for the European state. All of them sold in half an hour. That translates to almost two (1.8) Land Cruisers sold per second.
The Japanese were expecting high interest in the SUV, but they little did they know that it would break records in term of sales speed.
The first customers to get their hands on a Land Cruiser were guests at the 20th Bush Taxi Meeting back in September in Ohdruf, Germany. Reservation books for the new-generation Land Cruiser opened at 8 AM on December 21 and closed 30 minutes later. The entire batch was reserved.
Now, all those who are interested in purchasing a Toyota Land Cruiser must register on a waiting list. German customers are getting three versions to choose from: the Executive, Tec, and First Edition.
There is no info on how many of each version of the entire batch of 1,000 examples had been allocated to Germany. What Toyota disclosed, though, is the fact that Europe will receive 3,000 units of the Land Cruiser First Edition. It is not clear how many of those set wheels on German soil.
The Tec and First Edition are the best equipped of the three. They both come with Toyota’s new decoupling front stabilizer bar, they ride on 20-inch alloy wheels, are equipped with a digital rearview mirror and a head-up display, while the JBL premium audio system with 14 speakers is also on board.
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