Fiesta Movement II Agents to Design Roxy Apparel

After agent teams from the Fiesta Movement II took a musical route for mission two, "We Are the Dreamers of Dreams," they are ready to start their third mission. Dubbed “Roxy in the House,” mission three will have agents working with Roxy athletes and local designers to create a design that will be applied to apparel items.

These items include designs for T-shirts, hats and tote bags. Agents will then promote the designs in their local communities, integrating them into media such as posters and urban walls. “By blending Fiesta's personality with Roxy's fun and active style, agents will create an item that people can connect with,” Ford says in a statement.

Furthermore, Ford and Roxy will select select one agent's design to be featured as an insert in the summer catalog and as a limited production run to be distributed as a gift with purchase.

Closing this mission will be an event held online, which can mean a live chat, a streamed fashion show featuring the designed merchandise or a Twitter event.

"Roxy's brand perfectly aligns with Fiesta's personality, so it's a great way for our agents to work with local designers to create something tangible that will really connect with consumers," Connie Fontaine, Ford Brand Content and Alliances manager, said in a release.

The Houston agents took first place in the second mission. The team hosted a battle of the bands and received more than 23,000 RSVPs to the event. They won a trip to Bonnaroo Music Festival, where their band Tyagraja will perform at the Ford Garage. The festival will select two more lucky teams and their bands to attend as well.