Fiesta Movement Agents Reach 1M Miles and Keep On Going...

A new milestone was reached by the Fiesta Movement Agents, Ford announced. Apparently, the guys have traveled more than 1 million miles across the country since the campaign started in April. Moreover, there have been over 28,000 consumers that test driven a Ford Fiesta as part of this campaign.

The 1 million miles mark has been reached and surpassed as the agents were completing their September missions, centered around the adventure theme. During the month, the agents raced at Las Vegas Motor Speedway, went sailing in Chicago with Outside Magazine and even experienced what zero gravity feels like.

According to Ford, Fiesta Movement agents generated more than 4.8 million YouTube views, more than 600,000 Flickr views and nearly 3.2 million Twitter impressions.... and keeps on going.

“These adventure mission videos are fantastic, in every sense of the word. They put the agents in their element and let them share the Fiesta story in an exciting way,” said Connie Fontaine, Ford brand content and alliances manager, in a statement for the press.

“Our test drive tour is achieving exactly what we set out to do – build awareness for the Fiesta and let people experience it. They can see it, touch it and most importantly, experience it,” added Jeff Eggen, Ford car experiential marketing manager.

Currently, the agents are in their final month of missions, planned around the theme of entertainment which include hanging out in the recording studio with Jukebox the Ghost, creating a music video for the band Parachute and watching them perform live and visiting Turn10 Studio, Microsoft’s racing studio.