Fiat 500L – Welcome to The Fatherhood

FIat 500L commercial The Fatherhood 1 photo
Photo: screenshot from Youtube
Following the success of "The Motherhood", which scored Fiat millions of Youtube views starting a few months ago, they've now released the male sequel called "The Fatherhood". While the last one was a rapping song, this is more like the 80s pop rock songs.
The music video is set in the dead of night, following a weary Dad-of-two trying to get his screaming babies to sleep by driving them around the neighborhood. AS any first-time parent would, he mourns he past youth and complains about the lack of sleep, something Youtube commenters seem to relate too.

This video might be all fun and games, but Fiat says it's based on reality, as a UK national survey found parents drive on average 1,300 miles a year trying to drive their children to sleep.

Elena Bernardelli, Marketing Director, Fiat Group Automobiles UK, said: “After the phenomenal success of The Motherhood we were inundated with requests to see Dad’s side of the story. As with The Motherhood, we wanted Dads everywhere to watch The Fatherhood and nod along to the story we’re telling. Just like the Fiat 500L, we hope The Fatherhood will bring a bit of fun into people’s everyday lives.”

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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