Ferrari Presents New F1 Logo at Silverstone

Ferrari have finally proceeded to changing their Formula One logo, as a result of the controversy regarding their current one. As reported by several media earlier this year, there were some concerns that the Scuderia's infamous 'barcode' logo is subliminally advertising Marlboro cigarettes.

Although nothing has been proven on this matter – and, obviously, Ferrari denied such allegations from the get go – the Italians have agreed to change their logo for the future. Unveiled at Silverstone in the presence of team principal Stefano Domenicali and race drivers Fernando Alonso and Felipe Massa, the new logo will be used starting the first race of 2011.

“We chose Silverstone because it was here in 1951 that Ferrari took its first Formula 1 win with Jose Froilan Gonzalez,” argued Domenicali the Scuderia's decision to unveil the new logo in the very backyard of their British rivals McLaren Mercedes.

“Although revealed today, the new logo will make its debut next season, starting in January and will be visible on all elements of the racing department; the cars, team kit, driver race suits and all initiatives linked to the Ferrari Driver Academy, so that the new design will be linked to all future Ferrari’s racing activities.”

“I can confirm that next year the team name will be the same – Scuderia Ferrari Marlboro,” added Domenicali.

In some people's view, Ferrari's new logo resembles even more the Marlboro logo, as it features a more angular shape. However, no concerns were expressed over this matter until now.