With the 2012 Beijing Auto Show, Ferrari launched the 458 Dragon Edition, meant to commemorate the 20th Anniversary of the Italian brand in the country, as well as the arrival of the Chinese Dragon year. Only 20 will ever be built, but you don’t want one because it will forever be considered an insult to the country’s culture.
To promote the car, Ferrari payed officials $12,000 (€9,300) and they were thus allowed to put the car on top of Zhonghua Gate Tower in Nanjing. We don’t know if they wanted a launch party or a photo shoot, but what they got was a media fiasco.
Ferrari’s official version is that one employee is responsible for hooning the brand new supercar on top of the tower. But we can understand why nobody is taking the fact that he left skid marks on a national monument very lightly.
To limit criticism for allowing a western brand that symbolizes wealth defile a monument, the word “Ferrari” has been blocked from a significant social website in China according to the BBC.
"Ferrari is fully at the disposal of the local authority to solve the situation. At the same time Ferrari has asked the dealer to take immediate action with the employee who had such regrettable behavior," the Italian company said.
The employee seen in the video looks very.... western, and not some 18-year old hooligan. We can’t wait to hear the official version of what happened.
Ferrari’s official version is that one employee is responsible for hooning the brand new supercar on top of the tower. But we can understand why nobody is taking the fact that he left skid marks on a national monument very lightly.
To limit criticism for allowing a western brand that symbolizes wealth defile a monument, the word “Ferrari” has been blocked from a significant social website in China according to the BBC.
"Ferrari is fully at the disposal of the local authority to solve the situation. At the same time Ferrari has asked the dealer to take immediate action with the employee who had such regrettable behavior," the Italian company said.
The employee seen in the video looks very.... western, and not some 18-year old hooligan. We can’t wait to hear the official version of what happened.
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